What am I doing in the New Year? I’ve had the opportunity over the Christmas / New Year break to evaluate the direction of Professionals, and go through the things that I believe, based on feedback from the membership group, that we should keep doing, stop doing, and start doing.
It’s not as simple as just implementing every great idea, but for those that play cricket I liken it to when I’d get to my goal of 50 runs. Instead of continuing to bat as though I had been batting for 50 runs, I would take my guard and start again from zero. By cutting my targets into chunks, such as making 50, and then making 50, and then making 50, rather than trying to bat through to a target of 150, I find it easier to achieve my goals.
I believe that’s the way it should be in business. It’s good to have an end goal in the back of your mind, but by breaking it down into more manageable, more achievable targets, it can be much easier to achieve. In my mind, it’s easier to make 50 runs than 150. I just had to reset and go again.
By resetting you often go back to doing the small things right. Like in cricket, when you’re batting for a long time, you may lose some of your focus, miss little things, take your success for granted. But if you think about it like facing your first ball, you’ll focus that much more.
So, in welcoming you to the New Year, I hope that you’re able to set and achieve your goals for 2012. With a strong brand like Professionals that focuses on providing more services and encouraging a sharing culture to members than cutting services, we’re definitely on our way to a successful 12 months ahead. Happy New Year everyone!
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