Moving at the Speed of Lightning
Every time I spend time with our Professionals counterparts abroad, attend an industry conference, or speak to people living and working outside the world of real estate, it becomes clearer to me that consumers’ use of technology is moving at the speed of lightning compared to some real estate agents. It’s definitely not something that’s coming in the future, and it’s definitely not something that’s isolated to metropolitan areas. Technology plays a large part of every day lives of our consumers, whether agents think it does or not....
read moreBusiness versus Personal Perspective – Is the View Skewed?
Some people believe that using the words “business” and “social media” together is a faux pas, because business isn’t traditionally social by nature. However, with changing times, I firmly believe that social business has a place in all of our marketing. After all, businesses are made up of people, and people are traditionally social by nature yes? This is where I believe the concept is misconstrued. If you’re looking at social media marketing from a business perspective, you’re probably thinking that it’s another media...
read moreReal Estate and Social Networking: To What End?
I’ve had a couple of interesting conversations of late with real estate business owners and salespeople alike about the use of social media for business purposes. One of the questions that I’m sure many Professionals members and other real estate professionals alike are asking is “at what point are we going to stop getting involved with all of these new social media sites? It’s hard enough keeping up to date and on track of things on one site let alone 2 or 3 or 4”. Historically, the real estate industry as a whole has played...
read moreWhat Would You Like To Learn?
Quite often we feel as though we need someone to tell us what we should or need to know, but sometimes the shoe needs to be put on the other foot. As consumers, we need to tell our service providers what we would actually like to know more about. It’s one thing to follow the crowd, but it’s entirely different to be proactive and seek out the expertise and knowledge of people to exceed our competitors knowledge. Here’s my advice for today… TELL your service providers what you would like to learn more about. Here’s an example of what...
read moreDon’t Take the Social out of Social Media
There have been a number of articles circulating of late relating to the sociability of businesses on social networks, and the underlying theme across many of them is about keeping social networking social. It is that point which separates businesses just ‘being on’ social networks, from those that ‘succeed on’ social networks. Social networks differ from business networks, facebook and twitter are vastly different from linkedin, and should be used differently in accordance with the type of experience the end user signed up...
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