Moving at the Speed of Lightning
Every time I spend time with our Professionals counterparts abroad, attend an industry conference, or speak to people living and working outside the world of real estate, it becomes clearer to me that consumers’ use of technology is moving at the speed of lightning compared to some real estate agents. It’s definitely not something that’s coming in the future, and it’s definitely not something that’s isolated to metropolitan areas. Technology plays a large part of every day lives of our consumers, whether agents think it does or not....
read moreGlocal is the New Local*
I’d just like to start by thanking everyone who attended and made Professionals’ Principal’s and Managers Workshop last week, the great event that it was. In today’s blog post I’d like to cover off on a few of the points I made at PMW for those that weren’t there and those that have asked about these points since. Firstly, when I say Glocal is the new local*, I’m talking about the world becoming a smaller place because of our ability to connect with people so much more easily than ever before. Our referral base is more...
read moreLove Thy Client. Love Thy Customer.
What do I mean by ‘love thy client’ and ‘love thy customer’? The terminology varies from region to region, you might call a client a Vendor and a customer a Buyer, but whatever terms you use, these people are ultimately the reason you have a business in the first place, so not valuing them to the highest degree is a costly risk. What can you do to ‘love thy client’ and ‘love thy customer’? Communication has to be number one. If you’re a great communicator, you anticipate and answer questions and give more than what you’re...
read moreIt Just Makes Sense
Professionals Real Estate Members and friends on facebook will now be aware of the big announcement that I’m about to make public, but for those of you who have been waiting in anticipation… On behalf of Professionals Service Centre and the New South Wales, Queensland and Victorian Boards I am delighted to bring you the following announcement: The Professionals family is furthering our expansion internationally, with the launch of Professionals Realty Group USA, with our very first office opening in Pheonix, Arizona. This is something we...
read moreDon’t Take the Social out of Social Media
There have been a number of articles circulating of late relating to the sociability of businesses on social networks, and the underlying theme across many of them is about keeping social networking social. It is that point which separates businesses just ‘being on’ social networks, from those that ‘succeed on’ social networks. Social networks differ from business networks, facebook and twitter are vastly different from linkedin, and should be used differently in accordance with the type of experience the end user signed up...
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