Reputations Are Damaged by…
Who do you think has the biggest potential to do the most damage to a company’s reputation? Companies can be damaged by any number of things, from misrepresentation of advertised goods or services, to negative consumer reviews and public opinion. I’d like to pose a few questions to you… What impact does public perception have on a company or brand? Everything? Nothing? What influences public opinion? People? Advertising? Does every business, large or small have a reputation to uphold if they want continued custom? Yes? No? So if a...
read moreWho Will Your Customers Do Business With?
What do you use to find a service provider more often? Yellow or White Pages directories? Or Google? If you use Google more often than you use the other two combined, there is a huge possibility that your customers and clients are doing the same. Research shows that Australia is one of the most active in product reviews and searches, so it would be remiss of us as business operators to think that being online isn’t as important as being in print. If anything it’s more important if you want to be found. For those who still aren’t...
read moreYour Reputation Precedes You
You know the old adage that you can’t please all of the people all of the time? It works in so many facets of life that you can’t deny its relevance both personally and in business. Real Estate agents of this decade are going to become more and more accountable for their actions because of the nature of today’s technology and the openness of communication between people across the world. Think for a moment about what you were doing 10 years ago. If you made a mistake and someone told someone else, would it have any bearing on your life...
read more
Latest videos...
Join me...