Flooded East Coast
Today I’d like to let all the people that have been, currently are, and who will be affected by the flooding that is occurring across the eastern states of Australia. After witnessing first hand the aftermath of the Brisbane floods in January 2011, I can only pray that everyone experiencing the effects of the rainfall our country has been and continues to be lashed with, remains safe. I know there are Professionals members who have personally had to deal with evacuations and if not already, will also be faced with flood damage clean up....
read moreProfessionals Real Estate, From Australasia to North America
I’ve had the pleasure of spending some time with our fellow Professionals in North America recently and I have to say that it is invigorating to see the brand being so well received in the U.S. The National Association of Realtors Conference is one of the biggest real estate conferences anywhere in the world, and attracts agents, industry people and brands from across the globe. I was absolutely blown away by the tremendous reception that Professionals is given in the States, and the presence that our brand had throughout the trade area...
read moreReputations Are Damaged by…
Who do you think has the biggest potential to do the most damage to a company’s reputation? Companies can be damaged by any number of things, from misrepresentation of advertised goods or services, to negative consumer reviews and public opinion. I’d like to pose a few questions to you… What impact does public perception have on a company or brand? Everything? Nothing? What influences public opinion? People? Advertising? Does every business, large or small have a reputation to uphold if they want continued custom? Yes? No? So if a...
read moreSpring Brings the Promise of New Beginnings
The season of spring is upon us, and with it we see many a change happening around the world, not only in the environment, but within ourselves and our businesses. There’s something about spring that gives people a renewed energy and the mental drive to achieve. I’m not basing this on any scientific fact or market research, but more on the buzz that I get when talking to Professionals members who have passion, drive and determination that is spurred on by the promise of new beginnings. New beginnings may not be specifically for their own...
read moreA Professional By Any Other Name, Wouldn’t Be The Same
There’s something about the brand name “Professionals” that just makes me feel great. The word itself has a great ring to it, but the brand it represents for me is more than just another company. It’s almost a way of life! I often hear Professionals members talking about how Professionals feels more like a family than a company, and I love the fact that every time there’s an event or get together, that it’s more than just colleagues talking to each other, it’s friends catching up. Even for the newest members of the group, I find...
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