Love Thy Client. Love Thy Customer.
What do I mean by ‘love thy client’ and ‘love thy customer’? The terminology varies from region to region, you might call a client a Vendor and a customer a Buyer, but whatever terms you use, these people are ultimately the reason you have a business in the first place, so not valuing them to the highest degree is a costly risk. What can you do to ‘love thy client’ and ‘love thy customer’? Communication has to be number one. If you’re a great communicator, you anticipate and answer questions and give more than what you’re...
read moreRemember Where We Started
It’s hard to believe that Professionals was founded by a group of likeminded real estate agents from Brisbane, looking to come together and form a group that operates for the benefit of its members and not for shareholders. I’ve been thinking about this recently, after hearing of the passing of one of our founding members, Stuart Patrick of Professionals Sandgate, and sadly the number of living founders is slowly dwindling. Thankfully though, nothing will ever take away the impact they have had in getting the group going, and the...
read moreHow Do You Manage Change?
If there’s one thing that you know I focus on a lot, it’s that the world is an ever changing place, and for real estate it’s changing faster than it ever has before. Where it may have taken the real estate industry 5 years to catch onto something new in the past, nowadays if the industry doesn’t at least keep hot on the tail of change, it may very well find that the world keeps going without it. Well it may not be as dramatic as that, but my point is that the world and the people that drive it will find a way to achieve their goals,...
read moreWelcome to the New Year
What am I doing in the New Year? I’ve had the opportunity over the Christmas / New Year break to evaluate the direction of Professionals, and go through the things that I believe, based on feedback from the membership group, that we should keep doing, stop doing, and start doing. It’s not as simple as just implementing every great idea, but for those that play cricket I liken it to when I’d get to my goal of 50 runs. Instead of continuing to bat as though I had been batting for 50 runs, I would take my guard and start again from zero....
read moreMerry Christmas from Professionals
Only a few days left until Christmas and the craziness is well and truly in full swing for most people; shopping, wrapping, confirming plans, baking and more. In real estate, agents don’t always get the same holidays, because there are always transactions that need looking after and enquiry tends to come through from people who are off work and have time to do their house hunting over Christmas / New Year. Whilst the closing times of Professionals offices vary from office to office, businesses rarely come to a halt over Christmas. And for...
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