Social Media Statistics
I’m often asked after speaking at one of our conferences, where I get my social media and technology stats. The truth is that I get them from all over the place. Many times, they’re stats that I’ve heard from other speakers at conferences such as NAR and Inman’s Real Estate Connect, but I thought today it might be useful for those of you who are thinking of doing your own social media and technology research, to provide some resources that me and my team have found helpful in the past. General Social Media Stats –...
read moreBusiness versus Personal Perspective – Is the View Skewed?
Some people believe that using the words “business” and “social media” together is a faux pas, because business isn’t traditionally social by nature. However, with changing times, I firmly believe that social business has a place in all of our marketing. After all, businesses are made up of people, and people are traditionally social by nature yes? This is where I believe the concept is misconstrued. If you’re looking at social media marketing from a business perspective, you’re probably thinking that it’s another media...
read moreBrand versus Individual Marketing – Where Do You Draw The Line?
Since the dawn of real estate sales, there has been competition. Competition is healthy (for the most part). Competition drives ambition and the will to do better. But can competition be negative if it’s within your own team? How much individualism is the right amount in a real estate business? A business owner could argue that their best salesperson deserves to have their name and face on every bus shelter on the main street, and that may well be the case. But what are the consequences? What’s the impact on the rest of your sales team?...
read moreReal Estate and Social Networking: To What End?
I’ve had a couple of interesting conversations of late with real estate business owners and salespeople alike about the use of social media for business purposes. One of the questions that I’m sure many Professionals members and other real estate professionals alike are asking is “at what point are we going to stop getting involved with all of these new social media sites? It’s hard enough keeping up to date and on track of things on one site let alone 2 or 3 or 4”. Historically, the real estate industry as a whole has played...
read moreDon’t Take the Social out of Social Media
There have been a number of articles circulating of late relating to the sociability of businesses on social networks, and the underlying theme across many of them is about keeping social networking social. It is that point which separates businesses just ‘being on’ social networks, from those that ‘succeed on’ social networks. Social networks differ from business networks, facebook and twitter are vastly different from linkedin, and should be used differently in accordance with the type of experience the end user signed up...
read more
Latest videos...
Join me...