Moving at the Speed of Lightning
Every time I spend time with our Professionals counterparts abroad, attend an industry conference, or speak to people living and working outside the world of real estate, it becomes clearer to me that consumers’ use of technology is moving at the speed of lightning compared to some real estate agents. It’s definitely not something that’s coming in the future, and it’s definitely not something that’s isolated to metropolitan areas. Technology plays a large part of every day lives of our consumers, whether agents think it does or not....
read moreSocial Media Statistics
I’m often asked after speaking at one of our conferences, where I get my social media and technology stats. The truth is that I get them from all over the place. Many times, they’re stats that I’ve heard from other speakers at conferences such as NAR and Inman’s Real Estate Connect, but I thought today it might be useful for those of you who are thinking of doing your own social media and technology research, to provide some resources that me and my team have found helpful in the past. General Social Media Stats –...
read moreBusiness versus Personal Perspective – Is the View Skewed?
Some people believe that using the words “business” and “social media” together is a faux pas, because business isn’t traditionally social by nature. However, with changing times, I firmly believe that social business has a place in all of our marketing. After all, businesses are made up of people, and people are traditionally social by nature yes? This is where I believe the concept is misconstrued. If you’re looking at social media marketing from a business perspective, you’re probably thinking that it’s another media...
read moreReal Estate and Social Networking: To What End?
I’ve had a couple of interesting conversations of late with real estate business owners and salespeople alike about the use of social media for business purposes. One of the questions that I’m sure many Professionals members and other real estate professionals alike are asking is “at what point are we going to stop getting involved with all of these new social media sites? It’s hard enough keeping up to date and on track of things on one site let alone 2 or 3 or 4”. Historically, the real estate industry as a whole has played...
read moreDon’t Take the Social out of Social Media
There have been a number of articles circulating of late relating to the sociability of businesses on social networks, and the underlying theme across many of them is about keeping social networking social. It is that point which separates businesses just ‘being on’ social networks, from those that ‘succeed on’ social networks. Social networks differ from business networks, facebook and twitter are vastly different from linkedin, and should be used differently in accordance with the type of experience the end user signed up...
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